Macro Nutrition Coach


Want to work with Laurie ?

Laurie King

Director of Education

Macro Nutrition Coaching Online or in Austin, TX

Brief description of your background:

I graduated from Illinois State University with a Bachelor of Science in Food, Nutrition, & Dietetics. I coached CrossFit for quite a few years and also traveled with CrossFit Gymnastics Seminar Staff. I finished top 50 on the South Central Leaderboard for the 2017 CrossFit Open, and also had the awesome opportunity to compete at the South Central Regionals in 2016. I’m currently head of our Mentorship Program and later this year, I’ll also be releasing a specialty course related to Women’s Health/Women’s Hormones through the Nutritional Coaching Institute with Jason Phillips. 

What were you doing before you started counting macros?

I didn’t really know how to cook prior to college, but definitely fell in love with being in the kitchen because a lot of my college classes involved cooking big group dinners or food preparation with certain budget/macro constraints. When I first started CrossFit, it was a lot of Paleo meals. As I transitioned to being a competitive athlete, the focus was more on quality whole foods and properly fueling my training. 

How has flexible dieting changed your life?

Flexible dieting has changed my life because it allows me to enjoy life while simultaneously still helping me reach my goals. A healthy diet is one that encompasses a variety it roles: You should be able to enjoy food, be social at work, enjoy time out with friends, keep fueled during workouts, perform well in the gym, etc. 

If you can’t occasionally enjoy a slice of pizza or go and celebrate a big achievement with friends, your diet is not flexible, period. Are there foods that are more and less ideal? Certainly. But you better believe that if I am craving a slice of pizza, that I will happily go to the store and buy gluten-free dough, the best quality ingredients I can find, and then weigh and measure as I cook so that I can still track and fit that slice of pizza into my day. 

To quote a good friend: “If it’s your kid’s birthday, enjoy the damn cake!” 

What got you involved in the nutrition world and why did you become a coach?

I was diagnosed as hypothyroid when I was 17 years old. I spent a lot of high school and early college being super restrictive about my eating because it felt like I had no control over my body, even though I was super active and involved in a lot of sports at the time. 

I ended up pursuing a degree in Nutrition & Dietetics in hopes to not only remedy my own issues with eating, but also to put myself in a position to help others never be in my position. I started CrossFit years ago weighing a measly 95 lbs. I weigh around 130 lbs these days and I’m wicked proud of my body. I think every day is a chance to pay it forward, and you can absolutely make a difference by educating and creating opportunities for others to succeed. 

What is it you love most about helping people?

The best gift you can give someone will always be permission to feel safe in their own skin. 

Over the years, I think society successfully bred this generation where people live in this fantasy world of “I will be happy when ____”. There’s a season for everything, and happiness regarding your body and appearance should totally be a part of all of them. 

How do you motivate and inspire people?

I take pride in being a role model and leader in the fitness community, and I absolutely love that I have the opportunity to guide others on a daily basis to redefine their personal story of what it means to be healthy.  

Example isn’t the main thing in influencing others, it’s the only thing. Live your message and you won’t feel a need to defend it or shove it down anyone’s threat. How can you influence others without saying a word? Talk is cheap, lead from the front.

Macro Nutrition Coach


Brief description of your background:

I graduated from Illinois State University with a Bachelor of Science in Food, Nutrition, & Dietetics. I coached CrossFit for quite a few years and also traveled with CrossFit Gymnastics Seminar Staff. I finished top 50 on the South Central Leaderboard for the 2017 CrossFit Open, and also had the awesome opportunity to compete at the South Central Regionals in 2016. I’m currently Head of our Mentorship Program for the Nutritional Coaching Institute & Director of Education of iN3. Later this year, I’ll also be releasing my own specialty course related to Women’s Health/Women’s Hormones. 

What were you doing before you started counting macros?

I didn’t really know how to cook prior to college, but definitely fell in love with being in the kitchen because a lot of my college classes involved cooking big group dinners or food preparation with certain budget/macro constraints. When I first started CrossFit, it was a lot of Paleo meals. As I transitioned to being a competitive athlete, the focus was more on quality whole foods and properly fueling my training. 

How has flexible dieting changed your life?

Flexible dieting has changed my life because it allows me to enjoy life while simultaneously still helping me reach my goals. A healthy diet is one that encompasses a variety it roles: You should be able to enjoy food, be social at work, enjoy time out with friends, keep fueled during workouts, perform well in the gym, etc. 

If you can’t occasionally enjoy a slice of pizza or go and celebrate a big achievement with friends, your diet is not flexible, period. Are there foods that are more and less ideal? Certainly. But you better believe that if I am craving a slice of pizza, that I will happily go to the store and buy gluten-free dough, the best quality ingredients I can find, and then weigh and measure as I cook so that I can still track and fit that slice of pizza into my day. 

To quote a good friend: “If it’s your kid’s birthday, enjoy the damn cake!” 

What got you involved in the nutrition world and why did you become a coach?

I was diagnosed as hypothyroid when I was 17 years old. I spent a lot of high school and early college being super restrictive about my eating because it felt like I had no control over my body, even though I was super active and involved in a lot of sports at the time. 

I ended up pursuing a degree in Nutrition & Dietetics in hopes to not only remedy my own issues with eating, but also to put myself in a position to help others never be in my position. I started CrossFit years ago weighing a measly 95 lbs. I weigh around 130 lbs these days and I’m wicked proud of my body. I think every day is a chance to pay it forward, and you can absolutely make a difference by educating and creating opportunities for others to succeed. 

What is it you love most about helping people?

The best gift you can give someone will always be permission to feel safe in their own skin. 

Over the years, I think society successfully bred this generation where people live in this fantasy world of “I will be happy when ____”. There’s a season for everything, and happiness regarding your body and appearance should totally be a part of all of them. 

How do you motivate and inspire people?

I take pride in being a role model and leader in the fitness community, and I absolutely love that I have the opportunity to guide others on a daily basis to redefine their personal story of what it means to be healthy.  

Example isn’t the main thing in influencing others, it’s the only thing. Live your message and you won’t feel a need to defend it or shove it down anyone’s threat. How can you influence others without saying a word? Talk is cheap, lead from the front.

iN³ Nutrition

Completely revolutionized nutrition coaching. His approach is rooted in the foundation that a proper prescription is based on each unique individual, not a template of information based on physical statistics. By creating an unprecedented level of access within the nutrition coaching relationship, Jason gets to know each individual - both who they are and what they need to be successful. Welcome to the new model of nutrition COACHING - the real way to finally find success!

iN³ Nutrition specializes in macro nutrition coaching for:

  • - Crossfit Games Athletes
  • - Body Building
  • - Weight Loss
  • - Strength Gains
  • - Optimal Health
  • - Body Transformations