James Bio | Jason Phillips Nutrition| iN³ Nutrition

Macro Nutrition Coach


Want to work with James?

James Lancaster

Brief description of your background:

I played college football at the University of Central Arkansas and played 3 years professionally in the arena league as a middle linebacker. After finishing football and undergoing 3 knee surgeries I used my Business Management degree as a head coach at a training facility that eventually lead to management of that training facility. I have been a Project Manager for a custom home builder and even went through the Police Academy. Once the dust settled I knew my competitive career as an athlete wasn’t over and decided to pursue CrossFit. I was fortunate enough to qualify for my second consecutive Regionals in 2018.

What were you doing before you started counting macros?

Initially I was intuitively eating and eventually tried the Zone Diet through CrossFit.

How has flexible dieting changed your life?

Flexible dieting has allowed me to learn so much more about nutrition. I come from a performance-based background and it has clearly made the difference but what I have learned most is how this lifestyle can be prescribed to fit anyone, anywhere and at any time in their journey. It reaches across such a broad spectrum of people.

What got you involved in the nutrition world and why did you become a coach?

I was approached by my now coach and mentor Chasity Snowden. She met me and knew right then and there that I was meant to share my mindset and attitude with people through nutrition coaching. She opened my eyes to this incredible company and it set the foundation for me to help people and create impact.

What is it you love most about helping people?

My favorite thing is helping people understand that being vulnerable enough to even ask for help is the first step in attaining your goals. Period. They’ve trusted me and that is a huge weight on my shoulders and I am therefore accountable because their goals are now mine. By doing so I get to experience and be a part of their journey; through their ups and downs and celebrating with them when they’ve worked their butts off to get where they want to go. And that is a blessing.

Best success story from client relationship:

I have been working with a woman whose goal was performance at first. We dug deeper into the information she provided on her intake form and after trust was built she finally let the floodgates open. We started to realize there were more underlying issues with stress, work, hormones from an IUD going on in the background; despite PR’ing in the gym. Long story short, we are now prioritizing mindset and stress relief to reallocate our energy to a new pathway on our way to our goals. She is still able to perform in the gym, but I knew that balance and a positive mindset had to be the foundation we built first.

How do you motivate and inspire people?

Less is more. If I can get my clients to understand that the little things matter more than looking at the grand scheme, the process isn’t so intimidating. If we idolize the destination we never enjoy the small goals along the way. So get excited when you wear those pants you haven’t worn in over a year or you sleep without waking up for the first time in years! That’s the beauty of the process!

Macro Nutrition Coach


Want to work with James ?

James Lancaster

Brief description of your background: 

I played college football at the University of Central Arkansas and played 3 years professionally in the arena league as a middle linebacker. After finishing football and undergoing 3 knee surgeries I used my Business Management degree as a head coach at a training facility that eventually lead to management of that training facility. I have been a Project Manager for a custom home builder and even went through the Police Academy. Once the dust settled I knew my competitive career as an athlete wasn’t over and decided to pursue CrossFit. I was fortunate enough to qualify for my second consecutive Regionals in 2018. 

What were you doing before you started counting macros?

Initially, I was intuitively eating and eventually tried the Zone Diet through CrossFit. 

How has flexible dieting changed your life?

Flexible dieting has allowed me to learn so much more about nutrition. I come from a performance-based background and it has clearly made the difference but what I have learned most is how this lifestyle can be prescribed to fit anyone, anywhere and at any time in their journey. It reaches across such a broad spectrum of people.

What got you involved in the nutrition world and why did you become a coach?

I was approached by my now coach and mentor Chasity Snowden. She met me and knew right then and there that I was meant to share my mindset and attitude with people through nutrition coaching. She opened my eyes to this incredible company and it set the foundation for me to help people and create impact.

What is it you love most about helping people?

My favorite thing is helping people understand that being vulnerable enough to even ask for help is the first step in attaining your goals. Period. They’ve trusted me and that is a huge weight on my shoulders and I am therefore accountable because their goals are now mine. By doing so I get to experience and be a part of their journey; through their ups and downs and celebrating with them when they’ve worked their butts off to get where they want to go. And that is a blessing.

Best success story from client relationship:

I have been working with a woman whose goal was performance at first. We dug deeper into the information she provided on her intake form and after trust was built she finally let the flood gates open. We started to realize there were more underlying issues with stress, work, hormones from an IUD going on in the background; despite PR’ing in the gym. Long story short, we are now prioritizing mindset and stress relief to reallocate our energy to a new pathway on our way to our goals. She is still able to perform in the gym, but I knew that balance and a positive mindset had to be the foundation we built first. 

How do you motivate and inspire people?

Less is more. If I can get my clients to understand that the little things matter more than looking at the grand scheme, the process isn’t so intimidating. If we idolize the destination we never enjoy the small goals along the way. So get excited when you wear those pants you haven’t worn in over a year or you sleep without waking up for the first time in years! That’s the beauty of the process!